TerreVerde

Designing change for a greener tomorrow.

Summary:
Terreverde needed more than a brand — they needed a platform to mobilise climate action and policy influence. PLOT helped define their identity, build their digital ecosystem, and amplify their voice through design and content.

Challenge:
As a fast-growing charity advocating for sustainable change and energy transition, Terreverde required a cohesive identity that would resonate with policymakers, corporations, and communities alike. They needed a digital home that informed, inspired, and invited collaboration.

Approach:
We began by reimagining Terreverde’s visual and verbal identity — grounding it in balance, optimism, and authority. Then we brought it to life through clean UI, engaging product storytelling, and seamless UX design for both web and mobile.

• Branding: Fresh visual identity, colour palette, and tone of voice system.

• Product Design: Scalable digital ecosystem for campaigns, insights, and thought leadership.

• UX/UI: Clear navigation and storytelling-led user flow to drive engagement and sign-ups.

• Content & Marketing (Phase 2): Rolling PPC, organic social, and thought-led content creation to elevate visibility, including campaigns around the Labour Party Conference presence.

Outcome:
A purpose-driven brand platform that feels modern, credible, and inspiring — built to evolve with the movement it represents. Terreverde now stands out as a key player in the UK’s sustainability conversation, both online and in person.